Logo and proposal design for the Primary Project, a programme founded by Northgate Baptist Church that provides ongoing support for local primary school children through seminars, various activities and a buddy programme. Northgate required a simple and professional identity for the Primary Project to use throughout official documents, brochures, seminars and other collateral. The logo needed to convey professionalism and trustworthiness and represent what the Primary Project is all about— the intertwining of families, communities and the local church to support our children.
The Maori twist, or Pikorua, resembles two intertwined pikopiko ferns. The entanglement has no beginning or end, which refers to an eternal bond between two autonomous entities. The Pikorua symbolizes the strength and beauty of enduring friendship and interwoven lives. It is inspired by the symbols of love life and growth. Because the Pikorua stands for infinite partnership, it emphasizes a lasting connection, to each other, their loyalty and friendship.
The Pikorua is used as a symbol to represent the partnership between a local primary school and a local church, and their commitment to each other to provide support and to nurture the children in our communities.
Big Dawg Productions
I was approached by Big Dawg Productions Ltd to develop a logo, identity system and website for the launch of the company. The company consists of two sectors, Big Dawg Studios, providing music production, recording and mixing services, and Big Dawg Touring, providing concert and tour promotion. Two logos were required to distinguish each division, whilst keeping a cohesive, uniform identity. A website was also developed to showcase who they are, their services and upcoming shows.
This project is an exploration into the use of modern digital fabrication technology in book design. Through the production of a set of books made using 3D printing and laser cutting processes, I have explored how this technology can be used to contribute to the unique physicality of the book as an object. The rise in digital technology will not be the downfall of the printed book. Instead, it allows for endless possibilities for book designers to create a truly unique reading experience. Print is not dead; it is simply evolving.
This project was awarded the Alphabyte Award for Information Design 2016.
Featured on Adobe Student Show
Wintergardens: A Typeface Pair
Display typeface pair inspired by the Auckland Domain Wintergardens. The Wintergarden complex is a place to celebrate diversity of plant life from New Zealand and across the world. While the Wintergardens are a place to experience a range of rare and spectacular plant life, they are meticulously maintained and controlled. The displays in the glasshouses are subject to constant changes and maintenance, void of freedom to grow as wild as they please. It is almost as if the plants and life are restricted and confined within the structured, stationary piece of architecture, yearning for liberation and freedom.
Therefore, Wintergardens is a depiction of two contrasting ideas: Confinement and Growth.
The aim of this three part project was to create pictographic icons of three animals (White Rhino, African Elephant and Hippopotamus), exploring a range of approaches of reducing these to their formal “irreducible essence.” The aim of the first part was to simplify and systematize my animals in the form of pictograms, in order to create a cohesive set that allowed them to still be recognizable. For the second part I combined at least two of my pictograms into one single drawing, while aiming to keep the different animals distinguishable from one another. The aim of the third part was to explore translating my integrated pictogram into 3D using alternative media and materials.
The Artists' Handbook
This project's primary objective was to examine the typographic grid as an invaluable aid for the organisation and expression of varied information across multiple pages.
I was required to re-design an existing book, focusing on the functional systematic application of information, creating a new cohesive grid system. The brief stated specific requirements such as the typeface to be used, that only black plus one spot colour could be used, that it had to consist of a range of information- text, images, line art, charts, etc. I wanted to challenge myself by creating a vertical grid, and simplifying my design as much as possible- not including anything that was not necessary to the functionality of the design.
Book: The Artists' Handbook by Ray Smith