Logo and proposal design for the Primary Project, a programme founded by Northgate Baptist Church that provides ongoing support for local primary school children through seminars, various activities and a buddy programme. Northgate required a simple and professional identity for the Primary Project to use throughout official documents, brochures, seminars and other collateral. The logo needed to convey professionalism and trustworthiness and represent what the Primary Project is all about— the intertwining of families, communities and the local church to support our children.

The Māori twist, or Pikorua, resembles two intertwined pikopiko ferns. The entanglement has no beginning or end, which refers to an eternal bond between two autonomous entities. The Pikorua symbolizes the strength and beauty of enduring friendship and interwoven lives. It is inspired by the symbols of love, life and growth. Because the Pikorua stands for infinite partnership, it emphasizes a lasting connection, to each other, their loyalty and friendship.

The Pikorua is used as a symbol to represent the partnership between a local primary school and a local church, and their commitment to each other to provide support and to nurture the children in our communities.